What is rich snippet and how it works

What is rich snippet and how it works

As we know content is the king for keywords ranking purpose and this back bone of SEO marketing? Your content must be like by the users who are reading your content and in the same time your content must be like by Google Bot. The reason I am saying because you will get good ranking if Google like your content.  Rich snippet is the additional information of your page which search engine collects from

Simply we can say “Rich Snippets” is the term used to describe structured data markup of the site, it allow search engines to understand what information is contained on each web page.


Rich Snippet example


What are the benefits of Rich Snippet?

Directly it increases your daily visitors. However there is not direct relation between keywords ranking but indirectly it helps the keywords ranking by increasing your daily views. It increases your click through rate.

Different Types of Snippet:

  • Breadcrumbs
  • Events
  • Music
  • Organizations
  • People
  • Products
  • Recipes
  • Review ratings
  • Reviews
  • Software applications
  • Videos

So now the major question is how we can add Rich Snippet to our website?

You need to choose the data format and include the markup to your website. Google is suggesting using Microdata from Schema.org but you can use other Microdata too like Microformats and RDFa. If you have some basic knowledge on HTML then you can easily include it to your website.

Structured data report. Google webmaster offers a tool that called structured data report where you can check your website status. It will verify your website.

Data Highlighter. It is another tool by Google; here you can implement your markup. You need to describe about your page. That information will show in the search result page.

Structured Data Testing Tool. This tool will help the webmasters to develop, test and modify the structured markup.

How to Do Keywords Research For a Website


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